Vesta
Context
Before we jump into designing, the principle of UX is to create human-centred designs, after days of testing and interviews with the client, we were able to understand what the user would want in the Vesta website. So what do we do with all that information?
Project: Redesign the Vesta website and create a responsive design that is credible and trustworthy that will engage users and customers, such as a pilot partner, clients, and sponsors.
Role: Product Designer & Lead UX researcher
Comparative Analysis
We used this to indicate & see what other competitors of the similar nature are, being able to set a standard for what the scope should be.
User Personas
Developed through data collected to create possible users of the product.
Both females & prime examples of how the system does not work in their favour.
Final Design
Once testing was finally done & the revisions were made, we came up with these aesthetically pleasing and functioning final designs.
Mid-fi & User Testing
Going into the second phase of the design process, we moved onto mid-fis, being able to put our creative thoughts into a more tangible product.
With the redesign - the idea was to create a simple platform for users to use that is discrete and trustworthy
